Perfecting your personal brand

Whilst the idea of developing your own brand can sound scary, (particularly for somebody as uncreative as me!) it's actually more simple to achieve than it initially seems when you break it down. You can start by listing three adjectives that you would like people to describe you as. This, is in short is your base line and is what you should build your brand around. Here are a few ways in which you can do this....

Perfect your 'elevator pitch'...

An elevator pitch is exactly what it sounds like - your 30 second story crafted in a way that sells yourself, which you could use if you came across an important person in a lift and only had a short amount of time to impress. This is something that you can put together easily and rehearse (body language included) so that you are confident enough to pull it out of the bag should that important businessperson get into the lift with you. It needs to be concise, able to sell your abilities, but still be relaxed enough to slip into conversation. Think about what you want to achieve, what your strengths are, and what you could add to a role.

Liven up your LinkedIn...

Viewed as an authority site, your LinkedIn profile is usually one of the top search results when someone types your name into Google. This means that you need to get it right, and make sure that the content on your profile is reflects your personal brand. Firstly use a clear profile picture, preferably where you are dressed in line with the type of role that you work in. Secondly use a punchy tagline rather than just your job title - aside from your profile picture, this is the first chance you have to make an impression. You should use a short brand tagline that clearly states what you are about. Thirdly prospective employers are more likely to place more value on what other people say about you, rather than what you say about yourself. With this in mind, ask people that you have previously worked for (or alongside) and that you have impressed to give you an endorsement or a testimonial.

Build and utilise your network...

Build a network of contacts, and use it. This can be done through industry networks, professional seminars, and at social events as well as at your workplace. Always carry business cards and make sure the information on them is consistent with what is on your CV or LinkedIn. Additionally make the effort to follow up on new contacts via e-mail or LinkedIn. Staying on people's radars will also put you in a good position, meaning that your name may spring to mind when any career-enhancing opportunities arise. Additionally don't forget to return the favour; if you think of an opportunity that may suit a contact then make the effort to contact them and introduce them.

Keep your CV up to date, even if you aren't actively job hunting. Get used to talking about what you do, and particularly the results that have come about because of your contribution. Whether you are looking for a promotion, a new job, or just want to be thought of differently, creating and maintaining a strong and consistent brand can help you achieve your goals.