Five minutes with Sentio Insurance Brokers

With a team boasting over 300 years of insurance and risk experience between them, Sentio Insurance Brokers specialise in arranging business and personal insurance solutions for a diverse range of clients.

A fun fact: the Latin word “Sentio” means to hear, perceive, understand or experience which forms the basis of what they aim to deliver.

Grab a cuppa and read on to see how they have been living the Chartered Ethos.

 

How long has your firm been Chartered?

Since March 2025

 

Why is Chartered status important to your business?

Achieving Chartered status is a significant milestone for both our team and our clients. It not only affirms our professional credibility and reinforces our reputation as a trusted firm but also demonstrates our unwavering commitment to our clients and employees.

This recognition highlights our dedication to integrity, professionalism, and always placing our clients’ best interests at the forefront—principles that form the foundation of our core values and drive everything we do.

 

What initiative has the organisation been involved in which has had a social impact/corporate social responsibility focus on?

We support many charities that are close to our hearts.

For those we insure, we’re committed to reducing their fees or converting them into donations, recognising that these organisations are not driven by profit.

Our team actively participates in charitable initiatives—such as contributing time to Aviva’s community garden project, taking part in a charity golf day in support of a Maternity Bereavement Charity, and joining Allianz’s charity football match.

In December 2024, we also took part in the Teams4U initiative, wrapping Christmas gifts for children in developing countries.

 

How do you ensure your employees remain at the forefront of their profession?

This achievement highlights our strong commitment to excellence and professionalism.

Being recognised by a respected authority confirms that we meet stringent standards in ethics, competence, and professionalism. It also reflects our ongoing investment in developing our team—ensuring our clients receive advice from highly qualified professionals.

By supporting our people and acknowledging their hard work, we not only promote job satisfaction but also help them reach their career aspirations.

 

How have you implemented the CII Code of Ethics into your business?

From the very beginning, our business was built on five core principles: Integrity, Respect, Passion, Client-Centricity, and Professionalism.

These values are at the heart of everything we do and closely align with the Code of Ethics, reinforcing our commitment to equality, inclusion, and respect for both our people and our clients.

It's who we are—it’s in our DNA.

 

What advice would you give a firm who is considering applying to become Chartered?

Any business striving to grow and elevate its standing should seriously consider pursuing Chartered status.

It not only demonstrates a firm commitment to excellence within our profession but also reinforces the trust and reliability clients expect when seeking advice. The application process itself is a valuable opportunity to identify areas for improvement, helping ensure your business consistently meets the highest standards of professional development.

From a client’s perspective—why wouldn’t you choose a Chartered Insurance Broker?

If you would like to learn more about Corporate Chartered status, visit our dedicated page.