Voluntary code of conduct for the use of AI in Claims
Publication date:
23 February 2024
Last updated:
25 February 2025
Author(s):
Chris Hall, Managing Director, QuestGates
The insurance industry is often accused of being reactive rather than proactive to customer concerns. This can result in public negativity towards our services and the FCA imposing excessively onerous rules, which we all then must both comply with, and incur the cost of proving that we are doing so.
Therefore, when Eddie Longworth of JEL Consulting posted on Linked in to suggest that the industry should agree a voluntary code for the development, implementation, and use of Artificial Intelligence in claims I was quick to volunteer and subsequently become part of the steering group.
The Code is now available to be signed (by any company or individual involved in providing claims related services) and I would urge everyone to do so. The Code is a simple voluntary commitment to transparency and the proper use of AI in Claims, a great opportunity for our industry to show that it understands customer concerns, and that we are taking the lead in ensuring that these are addressed. It covers areas such as safety, security, robustness, transparency, explainability, fairness, accountability and governance.
Further information can be found at www.aicodeofconduct.co.uk

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