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Raising public awareness and propensity to Choose Chartered


Publication date:

22 February 2021

Last updated:

22 February 2021

Since 2015, the CII has promoted Chartered Status to the public, in order to increase people’s awareness of what it stands for in the insurance and personal finance sectors, and why they should consider Choosing Chartered.

In 2020, our campaign managed to achieve over 17m impressions and 27,000 click-thrus – find out how we used new interactive advertising platforms, social media and animations to engage and educate more people than ever of the value of professionalism. Download Consumer Chartered Campaign Report.

This document is believed to be accurate but is not intended as a basis of knowledge upon which advice can be given. Neither the author (personal or corporate), the CII group, local institute or Society, or any of the officers or employees of those organisations accept any responsibility for any loss occasioned to any person acting or refraining from action as a result of the data or opinions included in this material. Opinions expressed are those of the author or authors and not necessarily those of the CII group, local institutes, or Societies.