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CII report: Bridging the gap. Student attitudes towards careers and insurance

The CII has produced a report into student attitudes towards their future career prospects and their view of the insurance sector.

Bridging the gap: student attitudes towards careers and insurance

Our survey, in association with ComRes, of over 1700 sixth form and university students shines a light on the anxieties young people face when confronted with the world of work, what they value to help make informed career decisions and how many traditional views (especially in relation to vocational education) still prevail.

The research also investigates how this impacts upon attitudes towards insurance as a career destination. In 2005 and 2010 we ran similar surveys of what students thought of working in insurance. The response was not positive, with our industry considered dull.

This report sets out the findings of our research and makes a number of recommendations for action by the politicians and policy makers and by the insurance industry.


Headline findings

Student destinations

  • University remains the destination of choice for sixth form students (82%). Many see it as a fast track to a well-paid job. Student debt does not appear to be deterring people applying.
  • Only a fifth (19%) would consider an apprenticeship, though the 'earn while you learn' message appears to be getting through.
  • There is a high level of career anxiety amongst university and sixth form students. Three-quarters believe they will find it more difficult than their parents to secure a good career.
  • Although most students have access to some careers information, only a third say that it is 'inspiring'. The most valuable means of support is provision of work experience opportunities.

Insurance careers

  • Less than a fifth (18%) of students would consider a career in insurance, meaning employers are only drawing from a small pool of potential.
  • Students who have engaged with Discover Risk (CII's initiative to promote insurance careers) are three times more likely to contemplate working in insurance.
  • Insurance continues to be thought of as 'uninspiring' by many students. Attitudes are shaped by traditional media, family and friends.
  • Young people want better information about the sector and the opportunity to gain first-hand experience through work placements.

Full report:  Bridging the gap: student attitudes towards careers and insurance

Student survey infographic

Infographic courtesy of The New Statesman


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