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Our purpose is to build public trust in the insurance and financial planning profession.

Working together, as one united profession, we will drive confidence in the power of professional standards. To achieve this, we will provide insightful leadership, relevant learning and a valued membership proposition to maintain and grow an engaged membership. Learn more about our direction through our strategic manifesto.

We have Investors in People Gold accreditation and we place a strong emphasis on the learning and development of our people. We work together to create a culture that is inclusive and aims to make the best use of the varied talents of everyone in the organisation. Find out more about how we engage with our people.

For those wanting to work in the markets we serve please see our guidance on careers in the insurance and financial advice profession.