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Spotlight: Introduction to Personal Lines Insurance

Personal lines insurance has a part to play in all our lives. But what is it? How does it work? This introductory course will explain that. Anyone starting a career in insurance or simply wanting to understand how insurance can protect them, will find this course useful. You will learn how insurance actually works, about the companies and people who do that work and some of the products you can buy. Insurance is based on trust, meaning how customers are treated is very important. So this course looks at that too.

Personal lines insurance has a part to play in all our lives. But what is it? How does it work? This introductory course will explain that. Anyone starting a career in insurance or simply wanting to understand how insurance can protect them, will find this course useful. You will learn how insurance actually works, about the companies and people who do that work and some of the products you can buy. Insurance is based on trust, meaning how customers are treated is very important. So this course looks at that too.

Probably the most well-known types of insurance are Home, Motor, Pet and Travel, collectively known as Personal lines insurance. Personal lines insurance is one of the major components that make up the global financial services industry.

In this course, you will be introduced to these four types of insurance, along with mobile phone and wedding insurance, and their function.

You will cover how and why personal lines insurance is taken out and learn how insurance products are distributed. You will also understand the structure of the insurance market, key roles in the insurance industry, and the concept of risk.

Who is this course for? 

This course is for anyone looking to deepen their understanding of how personal lines insurance works. This includes people interested in working in the insurance industry or gaining qualifications in the subject in the future.

The course covers a number of areas covered in the CII Personal Lines Award units, but not in as much depth.

Learning Objectives / What are the learning outcomes?

By the end of this course, you will be able to: 

  • Describe what insurance is, how it started and why personal lines insurance is important.
  • Identify the different components and categories of risk in insurance.
  • Discuss why people buy insurance and the needs of different types of customer.
  • Describe the workings of the risk pool.
  • Identify different market participants and describe their roles in the market.
  • Identify the policy documents and why we have them.
  • Describe the main types of personal lines insurance.
  • Compare the different ways insurance is sold.
  • Identify the key job roles in insurance.
  • Describe customer service, when it happens and how we can tell if it is good.
  • Demonstrate good customer service skills.

Study / How is the course delivered?

  • 4 hours study time.
  • Twelve-month enrolment on the course – starts within 24 hours of purchase.
  • Online course delivered on RevisionMate using elearning modules. You will receive an email with details of how to access the course materials following your purchase.

Assessment / How is the course assessed?

There is no formal assessment for this course. However, the course includes a set of questions at the end of each topic for you to test your understanding. In addition, there are a number of self-test questions throughout.

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