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Marketing insurance products and services

945 (30 CII credits – Advanced Diploma level)

The objective of this unit is to develop an understanding of marketing and marketing planning in the insurance industry.

Download 2018 syllabus (PDF)


  • 3 coursework assignments of up to 3,200 words
  • 50% nominal pass mark

Recommended study hours: 150

This unit is tested by coursework assessment which includes a study text and the marking of a series of assignments.

Guide for coursework trainers (PDF)

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Enrolment (12 months)

Information Enrolment, study materials and assessment entry

  • Non-members £550.00
  • Members £455.00