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Chartered Insurance Institute
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Personal assertiveness and effectiveness - one day course


This course aims to equip you with the skills and confidence to employ an assertive style of interaction and communication in your working practices, and to enable these skills to be used to influence outcomes across all areas.


  • Manipulating, influencing and persuasion - how do they differ?
  • Strategies for building influence, persuasion and impact
  • Typical approaches for influencing others: consultation, inspiration and persuasion
  • Influencing styles (aggressive, assertive and passive) and the use of those styles in various situations
  • The power of self-awareness and knowing how we are perceived
  • Communication techniques.

Learning outcomes

 At the end of the course you will be able to:

  • Identify the key elements of effective influence and persuasion
  • Develop greater personal impact in the workplace
  • Identify how they are perceived by others through greater self-awareness
  • Utilise different influencing styles.

Who should attend?

Those who would like to improve their personal impact and effectiveness through the use of a range of persuasion and influencing skills. This is for people at all levels who wish to increase their impact and learn more about how they are perceived.

CPD hours

Attendance at this event awards up to 6 CPD hours where you consider it relevant to your professional development needs.

Book online

Regional venues sold out!

Scheduled regional dates for this course have now sold out, please keep checking the website for updates to availability. Dates are added subject to demand and can also be run in-house for corporate clients.