My Basket0

Dementia-friendly guide for insurers

Good Practice Guide

Publication date:

29 May 2019

Last updated:

21 September 2020


James Moorhouse

Learn how to become dementia-friendly for your customers and employees.

According to research from Alzheimer’s Society, one in three people will develop dementia in their lifetime, while one in nine people will have caring responsibilities. There are currently over 850,000 people in the UK living with dementia. This figure is expected to rise to over one million people by 2025 and over two million by 2051. This is an issue that will affect everyone at some point in their life, whether it is a family member, a friend, a colleague or even themselves.


The Chartered Insurance Institute collaborated with Alzheimer’s Society to identify and examine the challenges people living with dementia may face either at their place of work or with their insurance products.

 The outcome of this collaboration was the creation of a Good Practice Guide aimed at insurers on how to become ‘Dementia-Friendly’ by addressing the following:

  • How to improve awareness about dementia
  • What dementia is
  • Supporting customers living with dementia
  • Supporting employees affected by dementia


Whether a customer or employee is living with dementia, or providing caring responsibilities for someone with dementia, this Good Practice Guide aims to provide practical and workable suggestions on how to become more dementia-friendly.

Read the Good Practice Guide HERE 


This document is believed to be accurate but is not intended as a basis of knowledge upon which advice can be given. Neither the author (personal or corporate), the CII group, local institute or Society, or any of the officers or employees of those organisations accept any responsibility for any loss occasioned to any person acting or refraining from action as a result of the data or opinions included in this material. Opinions expressed are those of the author or authors and not necessarily those of the CII group, local institutes, or Societies.