Generation Y (children of the 80s and 90s) and the digital age -
Is your business harnessing the benefits of digital media to attract, retain and develop the next generation?
Learning & Development Forum
- CII Great Hall, 20 Aldermanbury, London EC2V 7HY
- Thursday 04 October 2012
- 09:15 - 13:00
- Price members:
- Price non-members:
Within the next seven years, 50% of the British workforce will be made up of ‘Generation Y’ - children of the 80s and 90s. They are characterised as lazy, with low attention spans and in need of instant gratification. In reality they are the most highly educated, widely travelled and globally connected generation to have entered the workplace. This forum will address how you and your organisation can adapt to this revolution. Making the most of Linked-in, Twitter and Facebook are some of the many digital media options that will be covered on the day.
09.15 Welcome and introduction
09.20 Programme introduction
Katharine Jones , Learning and Development Consultant, KJ Development
Gill Nichols Technical Executive, Professional Standards, Lloyd’s Market Association
09.25 Representing Generation Y
Liz Jones , Founder, The Training Studio
- Generations in the workplace
- Who are Gen Y and what do they want?
- How can your organisation maximise the potential of this new generation in the workforce?
- Harnessing the potential of social media for your own organisation
Claire Singleton, Employment Strategist, ASB Law
- What is "private" and what is "published"
- The importance of having a social media policy
- Damage to reputation and/or working relationships
- Ownership of contacts created in social media
- Data protection
11.15 Case study - Creating and managing the company brand through digital media
Craig Freeman , Digital Account Manager, brandformula
Why using social media not only gives your organisation competitive edge, but is a business imperative.
Claire Houghton , Public Relations, Marketing & Brand Development Coordinator, Liberty Syndicates
How Liberty Syndicates have used digital media to develop their company brand
12.00 Case study - The potential of Linked-in and its value for reducing recruitment costs
Mark Walton , Account Executive, Linked-in
Features of Linked-in for the benefit of both individuals and organisations
Ian Dye , European Recruitment Manager, Travelers
How Travelers have used Linked-in to significantly cut their recruitment budget
How to book:
Download Booking form
Please let us know of any particular needs that you may have which may affect your ability to attend to enable us to discuss your requirements and make any reasonable adjustments. Please contact the events team on 0207 417 3593 or by email on
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