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Chartered Insurance Institute
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Increasing consumer awareness and preference


Download the campaign material here.

Insurance buyers know what to expect from a Chartered Accountant or Surveyor, but they don't always recognise the true value of a Chartered Insurance Broker, Insurer or Financial Planner.

A4 ads

The Choose Chartered campaign is designed to achieve an increase in both awareness and preference among two important audiences: commercial buyers, and wealthy individuals with complex needs.

The campaign is firmly in the interests of Chartered firms, enhancing the value of the status they work to maintain.

Initial campaign report

This report explains the objectives, creative approach and initial impact of the campaign using targeted outdoor media, press and digital channels. The campaign achieved a coverage of 23.66% of ABC1 adults aged 35+, during the period November 2015 - January 2016, who on average saw the campaign three times.

Get the complete Chartered Insurance Broker/Chartered Insurer report>>

Get the complete Chartered Financial Planner report>>

Download artwork for your own use

Much of the material used to persuade consumers is available for Chartered firms to use and promote Chartered status via your own channels.

A4 Press advertising »

Digital banner ads »

Email footer »

Video case studies »

Share The Risk Report with your customers

Share a copy of the magazine showcasing the positive impact of professionalism and innovation among Chartered firms