Download the campaign material here.
Insurance buyers know what to expect from a Chartered Accountant
or Surveyor, but they don't always recognise the true value of a
Chartered Insurance Broker, Insurer or Financial Planner.
The Choose Chartered campaign is
designed to achieve an increase in both awareness and preference
among two important audiences: commercial buyers, and wealthy
individuals with complex needs.
The campaign is firmly in the interests of Chartered firms,
enhancing the value of the status they work to maintain.
Initial campaign report
This report explains the objectives, creative approach and
initial impact of the campaign using targeted outdoor media, press
and digital channels. The campaign achieved a coverage of 23.66% of
ABC1 adults aged 35+, during the period November 2015 - January
2016, who on average saw the campaign three times.
the complete Chartered Insurance Broker/Chartered Insurer
complete Chartered Financial Planner report>>
Download artwork for your own use
Much of the material used to persuade consumers is available for
Chartered firms to use and promote Chartered status via your own
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