Download the campaign material here.
Insurance buyers know what to expect from a Chartered Accountant or Surveyor, but they don't always recognise the true value of a Chartered Insurance Broker, Insurer or Financial Planner.
The Choose Chartered campaign is designed to achieve an increase in both awareness and preference among two important audiences: commercial buyers, and wealthy individuals with complex needs.
The campaign is firmly in the interests of Chartered firms, enhancing the value of the status they work to maintain.
Initial campaign report
This report explains the objectives, creative approach and initial impact of the campaign using targeted outdoor media, press and digital channels. The campaign achieved a coverage of 23.66% of ABC1 adults aged 35+, during the period November 2015 - January 2016, who on average saw the campaign three times.
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Download artwork for your own use
Much of the material used to persuade consumers is available for Chartered firms to use and promote Chartered status via your own channels.
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