Cookies on the CII website

By using and browsing the CII website, you consent to cookies being used in accordance with our policy. If you do not consent, you are always free to disable cookies if your browser permits, although doing so may interfere with your use of some of our sites or services. Find out more »

Chartered Insurance Institute
Recently added to my basket
Sorry but there was an error adding this to your basket. Please try adding it again


Subject gateway

This subject gateway aims to supply links to some of the resources on marketing increasingly available to members via Knowledge Services. It is not intended to be exhaustive, but highlights popular content and recent additions.



webpage_icon View all eBooks on this topic »

Fact files, technical articles and reports

CII lectures



  • Marketing insurance products and services. CII study text.
  • The growing business handbook. Adam Jolly. Kogan Page, 2015.
  • Principles of direct, database and digital marketing. Alan Tapp et al. Pearson Education, 2013.
  • Marketing concepts and strategies. Sally Dibb et al. Cengage Learning EMEA, 2012.
  • Principles and practice of marketing. David Jobber and Fiona Ellis-Chadwick. McGraw-Hill Education, 2012.
  • Marketing plans: How to prepare them, how to use them. Malcolm McDonald and Hugh Wilson. Wiley, 2011.
  • Principles of marketing. Philip Kotler. Pearson Education, 2010.

webpage_icon View all books on this topic »


  • Mobile nudging: Youth engagement with banking apps. Roel Wijland et al. Journal of Financial Services Marketing, Volume 21, Number 1, 1 March 2016, pp. 51-63. 12p.
  • Financial services marketing research: Retrospect and prospect. Tina Harrison. Journal of Financial Services Marketing, Volume 20, Number 4, 1 December 2015, pp. 231-233. 3p.
  • Technology and financial services: Marketing in times of U-commerce. Stacey Morrison et al. Journal of Financial Services Marketing, Volume 20, Number 4, 1 December 2015, pp. 273-281. 9p.
  • General insurance marketing: A review and future research agenda. Julie Robson. Journal of Financial Services Marketing, Volume 20, Number 4, 1 December 2015, pp.282-291. 10p.
  • Advertising appeals across varying economic and regulatory conditions: A longitudinal content analysis in the mutual fund industry. Robert Underwood et al. Volume 20, Number 3, 1 September 2015, pp.162-175. 14p.
  • Employer branding: Attracting and retaining talent in financial services. Mana Farshid et al.  Journal of Financial Services Marketing, Volume 19, Number 2, 1 June 2014, pp.  132-145. 14p.

You can borrow up to 6 books at a time for 28 days (renewable). To borrow any of these books, please call the library on 0207 417 3574 or email Access further details on our lending service here. Please contact should you wish to receive via email a copy of any of the above articles. Please note, under UK Copyright Law the number of copies we are able to email is restricted to one article per issue per member. Also, charges apply