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Public Interest Awards 2016

Winners and finalists

The CII would like to congratulate all of our winners in the Public Interest Awards 2016 announced by presenter Jeremy Vine at a special gala dinner on Thursday 21st April at Christ Church, Spitalfields, London.

Best campaign in the public interest (public relations/public affairs)

Finalists:

Ageas UK
Road Safety Campaign

Axa Business Insurance
Everyone Makes Mistakes

Cornish Mutual
FarmSafe Campaign

Winner: Cornish Mutual
FarmSafe Campaign

Cornish Mutual, a Chartered insurer, hosted a series of free farm health and safety workshops to support the South West rural community in which is serves as part of a concerted campaign to reduce serious injury/deaths in farming - the highest risk industrial sector according to the Health & Safety Executive.  The insurer also used the workshops to help train and engage its own employees in the issues and to understand farmers' concerns and needs.

Best campaign in the public interest (B2B)

Finalists:

Aviva
Seasonal risk management bulletins

Legal & General
State of the Nation's SMEs' research campaign

Winner: Legal & General
State of the Nation's SMEs' research campaign

The insurer addressed the business protection needs of the UK's growing SME sector by educating, informing and inspiring financial advisers, through a multi-channel PR and marketing campaign, on the risks SMEs face and how to help meet their needs.

Best campaign in the public interest (press)

Finalists:

Insurance Age
The Insurance Debate - professionalism

Insurance Times
The Fraud Charter

Winner: Insurance Times
The Fraud Charter

The Insurance Times Fraud Charter, which was established five years ago,  is an independent forum for insurance professionals and related stakeholders, including government figures, claimant and defendant lawyers, focused on addressing insurance fraud through the open sharing of information and best practice for the ultimate benefit of end customers.  Outside of regular meetings, research has informed the annual Fraud Report and Fraud Survey.

 

Best customer service initiative (insurer)

Finalists:

Allianz Insurance
2015 Hailstorms

Axa Insurance
Digital Claims Transformation Programme

Axa PPP Healthcare
Holistic approach to healthcare

Covea Insurance
Traumatic Claims Response

Winner: Axa Insurance
Digital Claims Transformation Programme

This project had three parts, all aimed at delivering the speed and transparency of claims service that customers increasingly expect. The programme focused on the acceleration of settlement decision-making; giving customers and brokers more insight into and oversight of the claims process; and significantly reducing the time for customers to receive payments.


Best customer service initiative (broker)

Finalists:

Ladbrook Insurance and Hiscox Underwriting
Community Libraries

Launch Insurance Brokers
Dedication to clients - sports insurance

Winner: Ladbrook Insurance and Hiscox Underwriting
Community Libraries

In the wake of widespread cuts to local authority funding, at least 300 of the UK's 4400 libraries are now run by the local community. To provide cost effective insurance and support, specialist charity broker Ladbrook Insurance, working with Hiscox Underwriting, spent time working with volunteers in the sector to devise a suitable solution and support services for community libraries - including support for running cafes and a professional indemnity cover extension if they also want to run classes, eg on IT or employment advice.


Best corporate social responsibility initiative

Finalists:

Ecclesiastical
Tunnel2Towers - our friends in the floods

Lloyd's
Lloyds's Community Programme

Pool Reinsurance Company
Age UK partnership

Winner: Lloyd's
Lloyds's Community Programme

This long-running community programme predominantly supports young people from deprived London Boroughs and in 2105 it involved over 2600 volunteers from 50 companies across the Lloyd's market. The Post-16 initiative addresses underachievement of local students at A-level and university - and their subsequent under-employment - at the same time as developing a diverse talent pipeline for the Lloyd's market.

 

Promoting the profession award (careers)

Finalists:

Axa Business Insurance
Supporting Scotland's Youth

Glasgow Caledonian University
Why choose an insurance career? A pilot study of University Student's preferences

Lloyd's Marine Under 35's Group
Introduction to the Marine & Energy Market

Winner: Axa Business Insurance
Supporting Scotland's Youth

This initiative from Chartered insurer Axa Business Insurance addresses high youth unemployment in Scotland, with a focus on Glasgow. It involved not only promoting insurance as a career option, but providing a framework that provides an alternative to college or university, and partnering with Glasgow schools, Glasgow City Council and other local bodies.

Promoting the profession award (professionalism)

Finalists:

Advocacy by Consent
Evolve Broker Training Programme - professionalism profit protection

Mills & Reeve
Risk & Retain - how to reduce risk and retain relationships

Thomas Carroll Group
#ChooseChartered Campaign

Winner: Thomas Carroll Group
#ChooseChartered Campaign

Chartered insurance broker Thomas Carroll produced a fast-paced, engaging video involving its entire staff that promotes the value of Chartered status and what that means for both its employees and its customers - from technical competence through to a focus on culture and ethics - in a fun and engaging way.

Voice of the Customer Award

Martin Lewis OBE

Martin has consistently and intelligently championed the customer whilst informing and educating. Using his personal profile and his company Moneysavingexpert he has prodded and poked the insurance profession when it is wrong, and where it needs to improve, in a constructive way whist also providing essential and considered support for customers.

The Achievement Award

Ashton West, OBE

Ashton is an individual from inside the insurance profession, who has made a significant impact on customer outcomes by championing the issue of public interest. Ashton has, and continues to be a real driving force in insurance industry wide initiatives which have ultimately benefited wider society - from clamping down on uninsured driving to supporting the drive for the wider adoption and development of rehabilitation.

 

Categories and criteria

Categories and criteria

The following awards will be open for entries until 29 January 2016, with shortlists announced shortly afterwards:

Best campaign in the public interest (public relations/public affairs)
Open to both in house and agency PR teams working for insurers, reinsurers and insurance brokers, this award will recognise the campaign that has done most to educate the public about insurance-related issues using any medium be that digital, print, face to face etc.  The winner should be able to demonstrate how their campaign has informed and benefited customers, rather than simply publicising a particular company or product.  Examples could include raising awareness of a new piece of legislation, or encouraging customers to manage risk better.  Entries will be judged on the reach of the campaign and clarity of the message, as well as the strength of the idea and any measurable impact, such as positive customer feedback or a reduction in related claims.

Best campaign in the public interest (B2B)
This award will focus on public interest campaigns specifically targeted at business customers run by insurers, reinsurers or insurance brokers.  Entrants may come from a PR, marketing or advertising angle, and can be either in-house or agency, but should clearly demonstrate how they have raised awareness of insurance-related issues facing parts of the business community.  This could include raising awareness of a new piece of legislation, or encouraging customers to manage risk better.  Entries will be judged on the reach of the campaign and clarity of the message, as well as the strength of the idea and any measurable impact, such as positive customer feedback or a reduction in related claims.

Best campaign in the public interest (press)
Entries in this award should be editorial campaigns or initiatives that have run in either trade or consumer press (in print or online), either with the ultimate aim of educating consumers about insurance-related topics, or to improve professional standards within the industry.  Journalists should be able to show evidence of thorough and objective research, as well as positive feedback from readers or the wider industry/public.

Best customer service initiative (insurer)
This award focuses on the insurers who have gone above and beyond their customers' expectations to deliver first class service.  Entries should take the form of case studies of outstanding customer experiences, and should be backed up by evidence of client satisfaction.  This award is open to commercial or personal insurers, and will be most relevant to customer-facing departments.

Best customer service initiative (broker)
This award focuses on the brokers who have gone above and beyond their customers' expectations to deliver first class service.  Entries should take the form of case studies of outstanding customer experiences, and should be backed up by evidence of client satisfaction.  This award is open to general insurance brokers, and will be most relevant to customer-facing departments.

Best corporate social responsibility initiative
The winning entry will be a local, national or international project run by a company in the insurance sector for the benefit of the community, the environment or a charitable cause. Entries in this category will be judged on how successfully they have set and delivered on clear objectives and generated tangible improvements, as well as the relationship between the CSR project and the strategic aims of the business.

Promoting the profession award (careers)
The winning entry will recognise those who promote insurance as a career, for example by building relationships with schools, colleges or universities and with other community and business groups. Successful projects are likely to have used innovative approaches to educating the target audience, resulting in a demonstrable increase in awareness of how the insurance industry operates and the range of roles available. As well as work with young people, campaigns that have focused on promoting the insurance profession to experienced adults within other sectors will also be considered in this category.

Promoting the profession award (professionalism)
The winning entry will recognise those who promote professionalism ofinsurance,  the skills and expertise of staff,  expected standards etc. Successful projects are likely to have used innovative approaches to educating the target audience, resulting in a demonstrable increase in awareness of the standards that the insurance industry should adhere to.

In addition, two special awards will be announced at the ceremony on 21 April 2016. This year we are accepting nominations for these awards as well as the other categories listed above. The special awards are:

Voice of the Customer Award
This special award will be given on the night, to an individual from outside the insurance industry, who has shown a consistent commitment to benefitting customers by educating them about insurance issues, or by championing the customer's perspective.

The Achievement Award
This award will be given on the night, to an individual from inside the insurance industry, who has made a significant impact by championing the issue of public interest, either amongst internal staff or across the profession as a whole.

Judges

Judges

The Public Interest Awards will be judged by a panel of independent experts.

Chair

Ant Gould
Director of Faculties, CII

Ant is responsible for developing and driving forward strategy for the CII's series of specialist faculties and has lead responsibility for identifying the key issues and priorities for the sectors going forward and developing solutions for the institute's broad membership.  Ant was previously Group Editor in Chief of Incisive Media's insurance division with responsibility for Post, Insurance Age, Professional Broking, Reinsurance, the Actuary, Cover and Employee Rewards & Benefits in print, online and in person (events) and identifying and developing brand extensions. He was previoulsy news editor of The Engineer, deputy editor of AutoTrade and a general news precis writer.

Full Panel

Guy Anker
Managing Editor, Moneysupermarket.com

Caroline Cecil
Founder, Caroline Cecil Associates and former chairman, Chartered Institute of Public Relations (CIPR) Corporate and Financial Group

Caroline Cecil has a great deal of experience of communications consultancy both on the client and agency side. At Caroline Cecil Associates, which she founded and has run for nearly 25 years, her client work involves providing strategic and tactical communications advice to corporate and financial organisations. Before setting up Caroline Cecil Associates, she was a board director at Valin Pollen responsible for some of the agency's largest accounts. She is s past chairman of the CIPR Corporate and Financial Group, a post she held for three years, and continues as deputy chairman. She is also vice-chairman of the Reform Club Media Group.

James Dalton
Director, general insurance policy
Association of British Insurers

James has responsibility for leading the ABI's work on property, liability and motor insurance issues, including flooding policy, civil justice reform, tackling insurance fraud and the issues associated with legacy claims. James jointly leads the ABI's Policy Directorate with Dr Yvonne Braun, director of long term savings policy. James was previously the ABI's assistant director, head of motor and liability. He has led ABI policy work on a range of high profile industry issues, including civil litigation reform, establishing the untraced mesothelioma compensation scheme, the CMA review of the private motor insurance market, campaigning for young driver reform, and the setting up of MedCo. Prior to joining the ABI in 2007, James worked as a solicitor at the Treasury Solicitors Department and was a senior sdviser at the New Zealand Ministry of Economic Development where he co-ordinated a review of New Zealand's standards and conformance infrastructure, undertook international trade negotiations and acted as Private Secretary to the New Zealand Minister of Commerce.

David Hertzell
Chair, Professional Standards Board

David was a partner and managing partner of city law firm Davies Arnold Cooper until 2007 when he was appointed Commercial Law Commissioner until 31 December 2014.  David was responsible for a number of projects updating consumer law, intellectual property law, reforming insurance law and advising the investment industry on fiduciary duties.  In particular David is responsible for parts of the Consumer Bill, the Third Party (Rights against Insurers) Act 2010, the Consumer Insurance (Disclosure and Representations) Act 2012 and the impending Insurance Act 2015. David is president of the British Insurance Law Association, a board member of Airmic, Chair of the CII Professional Standards Board, and the previous independent member of the Judicial Appointments Commission audit and risk committee.  He is a consultant to law firm BLM and insurance consultants Mactavish and chairs the government task force on insurance fraud. 

Leigh Jackson
Senior insurance writer/researcher, Which?

Sue Lewis
Chair, Financial Services Consumer Panel; and Consumer Advocacy Representative, CII Professional Standards Board

Sue's ambition is for people to get a better deal from financial services. She chairs the Financial Services Consumer Panel. She is also a consumer advocate member of the CII Professional Standards Board, a Trustee of the Personal Finance Education Group (pfeg); and of StepChange debt advice charity. Sue also works internationally as an expert on financial education.  Previously, Sue was a senior civil servant, most recently responsible for policy on retail savings and investments, including barriers to access, financial education, and mutual financial institutions. She also led the team supporting the Cruickshank Banking Review, an independent review looking at competition in banking markets.


Heather Wheeler MP, South Derbyshire
Chair,  All Party Parliamentary Group on Insurance & Financial Services

Heather was elected as the Conservative Member of Parliament for South Derbyshire 2010, re-elected 2015. Prior to entering Parliament Heather worked at Lloyd's as an insurance broker and is qualified ACII and was Leader of South Derbyshire District Council from 2007 - 2010. In Parliament Heather is the Treasurer of the All Party Parliamentary Motor Group and of the APPGs for Highway Maintenance, Chair of the APPG on Insurance and Financial Services, Chair of the APPG for Dairy, Chair of the Local Government APPG and Chair of the APPG for Population, Development and Reproductive Health. Heather is also the Parliamentary Private Secretary (PPS) to John Whittingdale MP Secretary of State for Culture, Media and Sport and sits on the European Scrutiny Committee. Heather is committed to raising the interests of South Derbyshire in Government speaking out over issues such as manufacturing, roads, Dairy farming, transport and exporting British goods. She has also spoken in Parliament about many insurance issues such as fraud, young drivers and pensions.

Stephen Womack
IFA and journalist

Stephen has enjoyed a distinguished career as one of Britain's leading financial journalists. Working for the Mail on Sunday from 1997 to 2013, he won a string of awards for his writing on insurance, pensions, investments and consumer finance. A former editor of Post Magazine he has an in-depth technical knowledge and has contributed to numerous trade and professional publications including Director, Money Marketing and the CII Journal. Stephen has now qualified APFS and joined David Williams IFA in Northampton as he follows a career as an independent financial adviser.

Contact us

For further details about the awards, please contact the CII events team

PIA@cii.co.uk

020 7417 4793

 

Venue

Venue

Christ Church Spitalfields

Commercial Street
London E1 6LY

http://www.spitalfieldsvenue.org/location-contact/

 

 

Shortlist

The CII would like to congratulate all of our finalists on being shortlisted for the Public Interest Awards 2016.

Best Campaign in the Public Interest - Public Relations/Public Affairs

Ageas UK
Making Road Safety Pay Campaign

Axa Business Insurance
Everyone Makes Mistakes

Cornish Mutual
FarmSafe Campaign


Best Campaign in the Public Interest - Business to Business

Aviva
Risk Management Bulletins

Legal & General
State of the Nation's SMEs Research Campaign


Best Campaign in the Public Interest - Press

Incisive Media Insurance Division
The Insurance Debate - Professionalism

Insurance Times
The Fraud Charter
 
 

Best Customer Service Initiative - Insurer

Allianz Insurance
2015 Hailstorms

Axa Insurance
Digital Claims Transformation Programme

Axa PPP Healthcare
Holistic Approach to Healthcare

Covea Insurance
Traumatic Claims Response

Best Customer Service Initiative - Broker

Ladbrook Insurance and Hiscox Underwriting
Community Libraries

Launch Insurance Brokers
Dedication to clients - sports insurance

Best Corporate Social Responsibility Initiative

Ecclesiastical
Tunnel2Towers - our friends in the floods

Lloyd's
Lloyds's Community Programme

Pool Reinsurance Company
Age UK partnership

Promoting the Profession - Careers

Axa Business Insurance
Supporting Scotland's Youth

Glasgow Caledonian University
Why choose an insurance career? A pilot study of University Student's preferences

Lloyd's Marine Under 35's Group
Introduction to the Marine & Energy Market
 

Promoting the Profession  - Professionalism

Advocacy by Consent
Evolve Broker Training Programme - professionalism profit protection

Mills & Reeve
Risk & Retain - how to reduce risk and retain relationships

Thomas Carroll Group
#ChooseChartered Campaign

Voice of the Customer - to be announced on the night

This special award will be given on the night, to an individual from outside the insurance industry, who has shown a consistent commitment to benefitting customers by educating them about insurance issues, or by championing the customer's perspective.

The Achievement Award - to be announced on the night

This award will be given on the night, to an individual from inside the insurance industry, who has made a significant impact by championing the issue of public interest, either amongst internal staff or across the profession as a whole.

  
All the winners will be announced, and awards presented, at a prestigious ceremony on 21 April 2016 at Christ Church Spitalfields in London. If you would like to reserve a table at this event, please email PIA@cii.co.uk or call 020 7417 4438. 

FAQs

The following are frequently asked questions regarding the Public Interest Awards.

Is there a fee to enter the Awards?

No.  Entry is free of charge to CII members and non-members.

Can we enter more than one project?

Yes. Companies are invited to enter as many projects as they wish, in to one or more categories.

How do we enter?

Via the online entry form, which you can access from this website.

What will we need to enter?

The following details are required for the online entry form:

  • Entrant contact details.
  • Details of the person who would accept the award, should you be a recipient at the awards presentation.
  • Selection of the category you are entering.
  • Title of your project/campaign/initiative.
  • Company(ies)/organisation(s)/department(s) who will be attributed for the work.
  • Covering statement summary of why your project deserves to win, the need it was designed to meet, how you met that need and how you measured success in meeting your objectives (200 word limit).
  • Aims and objectives of your initiative, including how you researched and identified the need for your project (400 word limit). 
  • Activity and actions you undertook to meet the need identified and the actions taken (400 word limit).
  • Evidence and measures showing the success of you initiative, including any links or external reports (400 word limit).

In addition to the required fields, you may wish to provide optional supporting information for your entry:

  • Documents or files, suc as reports, images, videos or photos.  Note that these are required to be saved in a Zipped folde.  Individual file/document sizes should be no more than 5mb, and the combined total sizeof contents should not exceed 15MB.
  • Up to three web links to pages such as videos

The final step of the online submission process is acceptance of the conditions of entry and declaration of consent and authorship.

You can save your entry and return at a later date to complete all the required fields.

When do entries close?

5.00pm on 29 January 2016.  At this time the online entry system will be disabled.

Will there be a shortlist?

Yes. The PIA judges will meet and deliberate in February 2016, with a shortlist to be publicly released shortly afterwards.

What are the details for the Awards presentation?

The awards will culminate with a prestigious ceremony and dinner on Thursday 21 April 2016 at Chirst Church Spitalfields in London.

When will tickets become available?

Tickets will be available to purchase from late November 2015, via www.cii.co.uk/PIA2016. If you would like to reserve a table or seats prior to the shortlist release please email PIA@cii.co.uk or call 020 7417 4793.

Who can I contact with enquiries?

Please contact the CII events team via PIA@cii.co.uk or telephone 020 7417 4793. 

BOOK NOW

Book your place at the Public Interest Awards

The Public Interest Awards will take place on the evening of 21 April 2016 at Christ Church Spitalfields, London. The black tie event will feature a drinks reception, three course gala dinner with wine, and entertainment, all included in the ticket price.

  • Tables of 10 are priced at £1,600+VAT
  • Individual seats are available for £170+VAT each

To reserve your place at the event please email PIA@cii.co.uk or call 020 7417 4438.

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Event details

Thursday 21 Apr 2016 | 18:30 - 23:30
Christ Church Spitalfields
Commercial Street, London, E1 6LY

The third annual Public Interest Awards took place on 21 April 2016 at Christ Church Spitalfields in London.

The CII's remit has always been to assist the insurance community in securing and justifying the confidence of the public.  As such, the Public Interest Awards recognise those individuals, teams and organisations that have gone above and beyond to educate, inform and ultimately benefit buyers of personal and commercial insurance in the UK.

The Public Interest Awards spans a wide range of categories with one thing in common: our winners were able to demonstrate how their campaign or project has benefited the end insurance customer.
 
This year's awards recognised excellence in ten categories:

  • Best campaign in the public interest (public relations/public affairs)
  • Best campaign in the public interest (B2B)
  • Best campaign in the public interest (press)
  • Best customer service initiative (insurer)
  • Best customer service initiative (broker)
  • Best corporate social responsibility iniative
  • Promoting the profession award (careers)
  • Promoting the profession award (professionalism)
  • Voice of the Customer award
  • The Achievement Award

Click on the links to the right to see the winners or for further details on the criteria.

For any information on the event please contact PIA@cii.co.uk or call 020 7417 4793.
   
PIA Outside Venue image

Christ Church Spitalfields

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